For Mother's Day, Viloway is joining forces with Lavu. This is the beginning of a collaboration in which we want to talk about women's care in a broader way: face, body, intimate comfort and everyday rituals of care.
Lavu is an intimate care cosmetics brand created by Dr. Agnieszka Nalewczyńska, MD, PhD. Its products were created with women's everyday comfort in mind, and with the belief that intimate care can be discussed normally, gently and without embarrassment.
For Viloway, this is a natural partnership. Our cosmetics, LUOVI Touch line and supplements are also created to make everyday care more conscious, pleasant and aligned with women's real needs.
We will reveal the details on Tuesday
Today, we are only announcing the collaboration. We will reveal the full details of the Viloway x Lavu campaign on Tuesday, 19.05.2026.
Follow our website, newsletter and social media channels. On the campaign launch day, we will show what we have prepared together with Lavu for Mother's Day.
Mother's Day is a good moment to think not only about a gift, but also about an everyday ritual of care: for your mother, for a close woman in your life, or for yourself.
