• Step 1. Cleansing and toning. Thoroughly remove makeup and impurities. Toner Blue Cloud Tonic No. 3 (153) or mist Velvet Mist No. 6 (151) prepares the skin for the actives.
• Step 2. Pinpoint serum. Apply Lunar Eyes Lift No. 5 (145) to the eye area, one drop per eye. Wait 2 minutes.
• Step 3. Dose. Dispense one pump (a pea-sized amount) for the whole face and neck. Less than you think - the cream is concentrated.
• Step 4. Application. Spread from the centre of the face outwards and upwards - the lifting direction. Do not skip neck and décolletage (peri/menopausal skin loses firmness there fastest).
• Step 5. Massage. Gently pat for 30-60 seconds - this warms the cream, improves absorption and stimulates microcirculation.
• Frequency. Daily, in the evening. First two weeks - every other day so the skin gets used to retinol. Then daily. Full effect after 12 weeks.
• Pro tip Luovi. In winter, finish with a 30-second warm hand-press over the face. For more sensitive evenings, mix 50/50 with Velvet Mist No. 6. In the morning SPF is mandatory - retinol sensitises the skin to the sun.
• Position in the Luovi Touch ritual. Step 7 - the final step of the evening ritual. The cream closes the protocol and works for 8 hours during sleep.

Full INCI list:

Aqua, Caprylic/Capric Triglyceride, Glycerin, Cetearyl Alcohol, Squalane, Borago Officinalis Seed Oil, Cetearyl Glucoside, Glyceryl Stearate, Hydrolyzed Collagen, Sodium Hyaluronate, Retinol, Bakuchiol, Tocopheryl Acetate, Citrus Aurantium Dulcis (Orange) Callus Culture Extract, Pentylene Glycol, Trehalose, Gluconolactone, Xanthan Gum, Allantoin, Panthenol, Calcium Gluconate, Sodium Phytate, Tocopherol, Ethylhexylglycerin, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Parfum, Citric Acid.

Key actives:

• Encapsulated retinol (vitamin A) - the „gold standard” of anti-ageing, stimulates collagen, accelerates epidermal renewal, smooths wrinkles, fades pigmentation. Encapsulation in microspheres releases the active slowly through the night - so it acts like 0.3-0.5% retinol but is tolerated like 0.1%. Chosen over retinaldehyde because it gives a stronger effect on deep wrinkles.
• Bakuchiol (Psoralea corylifolia) - the „plant retinol”, acts on the same cell receptors as retinol but without photosensitisation or dryness. Boosts retinol activity by 30% (synergy) - that is why both are used together. Safe for sensitive skin.
• Borago Officinalis Seed Oil (borage oil) - 20% GLA (gamma-linolenic acid) - the highest natural concentration among oils. Rebuilds the lipid barrier, calms inflammation, reduces redness. Chosen over evening primrose oil (10% GLA) for a 2x stronger regenerative effect.
• Hydrolyzed Collagen (marine collagen) - low-molecular collagen peptides, penetrate deeper than classic collagen and give a filling and firming effect. Reduce visibility of expression lines.
• Sodium Hyaluronate + Trehalose - advanced hydration complex combining surface hydration (HA) with cellular hydration (trehalose protects against dehydration).
• Squalane (olive squalane) - 100% identical to the skin's natural squalane. Rebuilds the hydro-lipid layer without comedogenic effect. Chosen over shark squalane - vegan and ecological.
• Citrus Aurantium Dulcis Callus Culture Extract (bitter orange stem cells) - activate the skin's own stem cells, protect telomeres, rebuild the extracellular matrix structure.
• Gluconolactone (PHA) - mild polyhydroxy acid, gently exfoliates, brightens, boosts retinol and bakuchiol. Safe for sensitive skin.
• Panthenol + Allantoin - soothing complexes, calm and regenerate skin after a day exposed to pollution.

Store at 5°C - 25°C, away from direct sunlight and heat sources. Retinol is sensitive to light and oxidation - that is why the cream comes in dark, airtight packaging. Always close the container tightly. After opening use within 12 months (PAO 12M) to preserve full activity of retinol, bakuchiol and stem cells. Do not store in the bathroom (humidity reduces retinol stability).

Patch test before first use. Apply a small amount of cream to the inner elbow. Wait 24 hours - no redness, itching or burning means the product is safe for you. DO NOT USE during pregnancy or breastfeeding - the cream contains retinol (vitamin A), which is contraindicated in pregnancy. A retinol-free alternative for that period is, for example, Venus Gold Elixir (147). WARNING - SUN. Retinol sensitises the skin to UV radiation. In the morning use SPF 30-50 unconditionally, regardless of season - otherwise instead of an anti-ageing effect you will get hyperpigmentation. In summer consider using the cream every other day or pausing during a beach holiday. Do not use simultaneously with other retinol products, AHA/BHA acids above 5%, or vitamin C above 15%. Discontinue if you are hypersensitive to bakuchiol, retinol or any ingredient. If burning, itching or excessive dryness occurs - reduce frequency to twice a week and add a soothing cream. Do not apply to broken skin. Recommended from age 30+. Do not use on children or teenagers.